Discovery plunges after streaming subscriber and advertising sales

1 minute
Discovery plunges after streaming subscriber and advertising sales

Discovery launched Discovery on Jan 4 by betting that unscripted shows about romance, food and home improvement would stand out in a crowded market for streaming services. This is down from 5.2 million in December, before the launch of Discovery, and about 12 million in February. But investors hoped for more, conditioned to torrid growth from companies like Walt Disney Co. s Disney.

The company has smaller streaming services that target areas such as golf and cooking.

In the first quarter, the advertising sales of Discovery in the United States lost 4%, with the company citing lower ratings and to a lesser extent secular declines in the pay-TV ecosystem and lower inventory.

The shares of the Discovery group fell 35.71 in New York Premarket trading down to 7.5%. The stock is still up 71% in the year through Tuesday despite wild fluctuations: It fell again by the start of 2021 and dropped nearly half its market value after the investment firm Archegos Capital Management was forced to liquidate its equity positions.

Geetha Ranganathan, an analyst with Bloomberg Intelligence, cited ''s weak advertising and Discovery sub growth as driving the stock declines Wednesday.

'We'd say the sub-performance is over expectations and we were behind, they wrote.

Earnings of 63 cents a share missed analysts' consensus expectation of 21 cents. Wall Street forecasts of $2.79 billion were about to be in line with $ 2.79 billion Revenues.

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