LONDON, June 11 - Google said on Friday it had secured commitments from Britain to remove third-party cookies from its Chrome browser.
The Competition and Markets Authority said the announcements were a result of actions launched in January against the U.S. company, following concerns that its proposals could restrict competition in digital advertising.
Third party cookies are used by digital advertisers to personalise and target advertisements.
Google had announced its new technology - called the Privacy Sandbox - would allow users to receive relevant advertising without being tracked at individual level.
The company said on Friday that it welcomed the opportunity to work with a regulator on its initiative in hopes of reconciling privacy and competition concerns.
Today we are offering a set of commitments — the result of many hours of discussions with the CMA and more generally with the wider web community — about how we'll handle Privacy Sandbox proposals and handle user data in Google's systems in the years ahead, the company said in a blog post.
It said there would be no data advantage for Google advertising products under its proposals, and its advertising products or other sites would not have a preferential treatment.
The CMA said that it would now consult on the commitments they had agreed on.