Netflix Inc will launch an online store to sell apparel, lifestyle merchandise and collectibles based on its popular shows on Thursday, the streaming giant said today.
The online store Netflix.shop will be available in the United States and likely in the future on other countries.
The store will sell regular products on a limited basis, in addition to products available through its partners in retail stores.
The latest launch comes as streaming competition intensifies with a growing list of companies launching their own services and competing to attract consumers' attention with new shows and series.
Netflix also created games based on Stranger Things and La casa de Papel show.
Items that debut this month include streetwear and action figures based on anime series Yasuke and Eden among other things, Netflix said. It also plans to launch exclusive products based on hit shows like The Witcher and Stranger Things. When he was alive and in good health, I was down and out of the house.