Nike has celebrated Pride Month since 2012 with its Be True' collection. In 2021, the tradition continues with both the Swoosh brand and Converse with colorful new shoes to celebrate the LGBTQIA community.
The Pride Chuck 70 s is part of the Converse All-Stars Show Love Without Barriers collection. The black white shoe features off-white graphics designed by Xandro Miguell. Converse officials tell Yahoo Finance that the print celebrates the duality of struggle and joy and the journey to self-love. The shoes retail for $70.
Like its subsidiary brand, Nike is getting into the Pride Month spirit with its Be True' footwear and apparel collection. The sneaker is come with a Velcro patch to which the wearer can affix from eight flags to their shoe, including progress, LGBT, transgender, intersex flag, bisexual pansexual, asexual, genderqueer or transgender flags.
The 'Be True' collection contains four footwear sections: The Flyknit design was Nike's Air Max Pre-Day Black and a colorful gradient swoosh; the classic Blazer '77 Low with a rainbow swoosh; and the All Out Utility Slide that has a double-layered foam sole and a zip pocket.
In 2021, the Swoosh brand donated to 18 LGBTQIA community projects a sum of over $625,000.
Reggie Wade is a writer at Yahoo Finance. Follow him on Twitter at ReggieWade.
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