SINGAPORE - Shopee, the e-commerce arm of Southeast Asia's Sea Ltd., will launch in Colombia and Chile where it plans to offer online sales via its website and localized apps, according to social media pages on the new services reviewed by Reuters.
The Social Media pages created for Shopee Colombia and Shopee Chile on Wednesday said that the company would offer free shipping in the countries.
A spokesperson for the Sea declined to comment. According to market researchers, Shopee, the biggest e-commerce platform in Brazil, launched a small presence in Southeast Asia in 2019 as a pilot initiative of its cross-border team and has since grown operations
It launched in Mexico in February.
Sources at the company say Shopee views Latin America as a major new growth opportunity in cross-border sales, a market already explored by the shopping app Wish. On Wednesday the market capitalization of the sea was $138.5 billion.