He has a job that kids can only dream of: playing video games and making money from it.
Lachlan Power, an industrious and charming 25-year-old from Australia, has built an empire by producing videos of himself screaming, laughing and narrating as he plays online games. He started with Fortnite, but it was Minecraft, the Epic Games phenomenon that catapulted him to global fame. His YouTube channel has currently almost 15 million subscribers with 4.7 billion views and counting. He has an additional 1.8 million followers on Twitter and 1.5 million on Instagram.
Power has been at it for eight years now and his business is growing. Like Beyonc or Zendaya, he goes online by a single name but has turned his fortuitous surname into something even broader: PWR, a gaming, entertainment and apparel brand. The guy who once played eight hours of Fortnite a day now plays just two or three and uses the rest of his time to grow his business. It's full time, full time, full time, full time squared; You wake up, you think about work.
You go to bed. And in between that you think about work, he told Yahoo Finance Jen Rogers as part of the ongoing series The NEXT: 21 to watch in 2021. Especially in the influencer side, you 're always thinking about the next business opportunity. You 're always thinking about how you can optimize a certain process within your organization. Power says it did n't take long for his childhood hobby to turn into a bonafide career. The turning point came after he developed a Minecraft server as a side hustle. It was actually pretty insane; in the first month, I think I was getting a couple thousand views on my Minecraft videos, which was really quick, said Power.
I always have this memory of like, there was a day when the revenue on that server made me think like$ 1,000 in a day. And that was just unbelievable money at that time; I was 17 in university. And I was just like, I 'm going to drop out and pursue this and have n't regretted it since. He says it took a little bit of time to get his parents on board They were at first sad at me leaving university and then tried to convince him to go back for the next year, even though he said he was really laughing. But the argument would be that this ca n't last forever. So I made it last forever. Part of Power's success has surely been timing; in recent years, and certainly during the Pandemic, esports have exploded with no end in sight. Just this week Sony Entertainment announced a new$ 1 billion round of funding from Epic Games, creator of Fortnite.
With$ 200 million from Epic Games it was announced that the amount was under$ 200 million. The value of the company is now$ 28.7 billion, up more than 60 percent from last year. Fortnite has been shrewd and innovative in releasing new twists on its format and creating culturally relevant moments, like its 2019 Marshmello concert in 2019.
It even teamed up with the Australian Open in 2009 for a five-week Fortnite Champion Series, presented by the legendary tennis tournament. I think Epic and the Fortnight team have done an amazing job of breaking down those barriers between gaming and traditional realms, because it is so new. The Australian Open is one great example, Power said; Fortnite has also done a lot of things in the game through the Icon series cool, awesome collaborations with Travis Scott, more of these mainstream things that kind of make gaming cool. Maybe it's no surprise that Power is also bullish on non-fungible trends like high-tech tokens like bitcoins.
He bought his first- a pink dinosaur-like creature- earlier this month. I think that for creative people it's a new way to monetize your audience in a creative way.
And he predicted we 're gon na see more of it. He's also intrigued by cryptocurrencies. I am personally very into crypto, a little bit of investment myself in a few coins, he said.
And it's just very interesting the blockchain technology, and I would really like to see a real video game get involved because I think that is going to be when it does. In the meantime, he will continue stoking the fires of his beloved YouTube and social following. And he has this advice for anyone who dreams of building a career like his: I would always start on YouTube, it's just a great findable platform for people to find content, he said. In the increasingly crowded influencer space, he says it's crucial to focus on attractive titles and thumbnails, and to find a niche.
You have to put your best foot in the door and then just deliver on the content. You should make them not want to click off the video, he said; finding ways to create content that people are n't doing is the best way to grow.
Check out Yahoo Finance's THE NEXT 21:21 to watch in 2021!